Tuesday, 23 June 2009

Ocado to launch predictive software for shoppers

Ocado to launch predictive software for shoppers

Online supermarket Ocado.com is launching a tool that will predict when you are running out of items you've ordered from its site.

Ocado was a favourite of Which? members in our latest survey of online supermarkets, ahead of rivals Tesco.com and Asda.co.uk. The online supermarket delivers Waitrose products - our top performing shop in the recent Which? high streets shops survey, and is partly owned by recent Which? Award winner John Lewis.

Ocado tells Which? that the new feature, Ocado Reserved, will launch ‘in the next few weeks'.

A spokesman said the company was currently 'testing and refining' the service.

Ocado to predict your shopping

Ocado says Ocado Reserved will work alongside the recently launched Ocado Instant Order, which automatically generates an order based on what shoppers have bought in the past.

With Ocado Reserved, customers book a favourite weekly, fortnightly or monthly delivery slot and have their ‘regular’ basket automatically prepared by Ocado Instant Order. Ocado says shoppers can decide if they want to use Ocado Reserved. If they do they will be sent a confirmation of their predicted order well in advance of delivery, so they can edit it if they want.

Meanwhile, it has been reported that sales at Waitrose have topped £100m since the launch of the supermarket chain's Essential Range of goods at cheaper prices.

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