Friday, 20 February 2009

Waitrose to blog on NPD

Waitrose has joined the digital revolution with an online tasting panel and foodie blog. will be launched at the end of the month offering consumers behind-the-scenes insights into NPD, as well as monthly special offers, invites to meet buyers at tasting events and the chance to give their views on products.

“MyWaitrose will engage with customers on a totally new level,” said Richard Hodgson, Waitrose’s commercial director.MyWaitrose manager Jane Orchard added: “We want to continue offering the best food and service, and our customers are best placed to keep us in check. They know a lot about food and cooking so we are offering them direct involvement in the food that appears on our shelves.”

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